Mission
Consulting Team
History
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Mission
Communication creates movement: We move the broad public, form opinions and create emotional involvement.
We work with a holistic understanding of communication and advise our clients at eye level. For successful cooperation, it is necessary to be able to identify with the values of our clients. We stand for responsible action in harmony with society and the environment and are committed to a public welfare-oriented economy.
We understand public relations as professionally designed commissioned communication to safeguard the interests of our clients in the public opinion-forming process.
Credibility in communication is our top priority. Through serious, transparent and argumentatively convincing PR, we create public trust in our clients and sustainably enhance their reputation.
Consulting Team
We are a well-coordinated team of PR experts with academic know-how and many years of experience in the PR industry.
Mag. Johannes Martschin
Managing Partner, Senior Consultant
Johannes Martschin studied German, philosophy and psychology in Vienna and the USA. In 1996, he founded the full-service PR agency Martschin & Partner, which he has led as managing partner since 2000. From 1997 to 2008, Johannes Martschin taught Rhetorical Communication at the University of Vienna and blogged for several years for the Austria Press Agency (APA) on PR strategy topics. Since 1999, he has also been managing director of Steinbach Trade OG and, since 2011, press spokesman and PR director of the Kirchliche Pädagogische Hochschule (KPH) Vienna/Krems.
Benjamin Kloiber, BA
Scientific Consultant, Senior Consultant
Benjamin Kloiber studied political science at the University of Vienna and socioeconomics at the Vienna University of Economics and Business. Since 2014, he has been blogging about sustainability, entrepreneurship and politics in various online media in Austria and Germany and subsequently worked as a junior consultant in strategy consulting. At Martschin & Partner, Kloiber has been working as a scientific advisor and senior consultant for sustainable development since March 2018.
MMag. Jakob Lajta, MAS
Project Manager, Senior Consultant
Jakob Lajta studied German and literature, music education and cultural management at the University of Vienna and at the University of Music and Performing Arts Vienna and is a certified systemic solution-oriented coach. After working extensively as an event organiser and cultural manager, Lajta has been working as a Senior Consultant at Martschin & Partner since 2011. In the meantime, Lajta also headed the corporate communication for pro mente Wien and was responsible for the PR of WienIT (a subsidiary of Wiener Stadtwerke Group). His expertise includes areas such as health, science, social issues, culture, infrastructure and tourism as well as crisis communication.
Mag. Heinz Nusser
Project Manager, Senior Consultant
Heinz Nusser studied business administration in Vienna and completed further training as a communication trainer, senior project manager, systemic Consultant & Coach, eBusiness Process Manager and ReTeaming Coach, among others. He is also a graduate of the diploma programme “Advanced Studies in Sustainable Business” of the University of St. Gallen, Lausanne Business School. From 2004 to 2016 he was managing director and partner of an international consulting company, before that controller and independent management consultant in regional development and columnist for “Die Presse”. Heinz Nusser is a lecturer at several universities and since July 2016 has been Senior Consultant at Martschin & Partner GmbH with a focus on CSR communication.
History
It all began in 1996, when Johannes Martschin was working as a senior consultant in a young PR agency that had just made it into the top ten agencies in Austria – when a freelance art director unexpectedly invited him to join a project partnership for the design of a Mozart exhibition.
This long-awaited opportunity for self-employment was readily seized. And the two sole proprietors moved into a, shall we say, aspirational office in Josefstädter Straße in Vienna. It had a toilet in the corridor – without electricity by romantic candlelight -, a small oil stove for 3 rooms and other unusual features, thanks to which client appointments could only take place at the client’s premises and in coffee houses.
It was a difficult start-up year. The planned Mozart exhibition did not materialise. But the two young entrepreneurs quickly won clients, gave up their joint non-office and moved into new premises as their own agencies, which were also “nice” for the first time.
With his agency “Martschin & Partner” Johannes Martschin consistently pursued his ideas for integrated communication. The first clients, such as Aral, Vichy, the Austrian natural food trade, several ministries as well as numerous organic pioneers and organic brands, confirmed this orientation.
In 1997, as a communication expert, always interested in the “whole”, he received a teaching assignment for “Rhetorical Communication” at the Institute for German Studies at the University of Vienna. His courses were subsequently among the highest rated at the institute for over 10 years. The successes of his agency during these years became exemplary for entire industries and developments, such as the AMA|EU organic campaign from 2002-2006, which is one of the most successful organic campaigns in Europe and has received several awards. Austria became the No. 1 organic country in Europe during this period.
2009 saw the repositioning of the agency. It was able to draw the consequences from the changing advertising and communications landscape at an early stage and abandoned all advertising services. Since then, Martschin & Partner has been an agency for strategic communications consulting and full-service PR and has thus, in a sense, returned to its roots.
It is now one of Austria’s leading agencies in the fields of Health & Medicine, Science & Education, Culture & Tourism and Sustainable Development.
