{"id":8055,"date":"2023-11-27T11:00:44","date_gmt":"2023-11-27T10:00:44","guid":{"rendered":"https:\/\/www.martschin.com\/?p=8055"},"modified":"2024-07-16T09:43:33","modified_gmt":"2024-07-16T07:43:33","slug":"amcham-talk-ueber-den-wandel-von-coca-cola","status":"publish","type":"post","link":"https:\/\/martschin.com\/en\/amcham-talk-ueber-den-wandel-von-coca-cola\/","title":{"rendered":"AmCham Talk \u00fcber den Wandel von Coca-Cola"},"content":{"rendered":"<h2>AmCham Talk \u00fcber den Wandel von Coca-Cola<\/h2>\n<h3>Public Affairs Director Philipp Bodzenta \u00fcber Recyclingziele und Mehrwegquoten<\/h3>\n<p>Im Rahmen des AmCham Talks der Amerikanischen Handelskammer am 24. November sprach Philipp Bodzenta, Director f\u00fcr Public Affairs von Coca-Cola \u00d6sterreich, \u00fcber die Herausforderungen des st\u00e4ndigen Wandels f\u00fcr die weltweit bekannte Marke. \u201eEs braucht Mut, Neues auszuprobieren\u201c, sagt Bodzenta. Die Umsetzung der Nachhaltigkeitsziele stehe aktuell ganz oben auf der Agenda von Coca-Cola.<\/p>\n<h3>Recyclingziele und Mehrwegquoten<\/h3>\n<p>\u201eCoca-Cola \u00d6sterreich hat bereits heute bei allen Limonaden und Mineralwasser PET-Flaschen im Einsatz, die aus 100 Prozent recycelten Materialien bestehen. Das geht weit \u00fcber die gesetzlich vorgeschriebenen Verpflichtungen hinaus. Daher braucht es auch hervorragende Sammelsysteme \u2013 Stichwort Pfandeinf\u00fchrung 2025 \u2013 damit auch in Zukunft aus Flaschen wieder Flaschen werden\u201c, erkl\u00e4rt Bodzenta.<br \/>\nF\u00fcr seine Mehrwegstrategie setzt das Unternehmen auf neue Verpackungsgr\u00f6\u00dfen. Coca\u2011Cola und Coca\u2011Cola zero sind in 0,4 Liter- und 1 Liter-Mehrweg-Glasflaschen erh\u00e4ltlich. Letztere gibt es nun auch f\u00fcr Fanta und Sprite. Sie werden in der neuen Glaslinie in Edelstal im Burgenland bef\u00fcllt.<br \/>\nDer Getr\u00e4nkehersteller strebt bis zum Jahr 2030 weltweit eine Mehrwegquote von 25 Prozent an. Dass die Umstellung gelingen wird, bezweifelt Bodzenta nicht. \u201eDas Rezept, erfolgreich zu bleiben, ist st\u00e4ndige Ver\u00e4nderung.\u201c Auch die Reduktion von Zucker habe in den letzten Jahrzehnten gut funktioniert. Mittlerweile liegt der Fokus des Sortiments der Coca-Cola Company auf kalorienarmen oder kalorienfreien Getr\u00e4nken.<\/p>\n<figure id=\"attachment_8056\" aria-describedby=\"caption-attachment-8056\" style=\"width: 200px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/martschin.com\/wp-content\/uploads\/2023\/11\/Philipp-Bodzenta-\u00a9-Martin-Steiger-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-8056\" src=\"https:\/\/martschin.com\/wp-content\/uploads\/2023\/11\/Philipp-Bodzenta-\u00a9-Martin-Steiger-200x300.jpg\" alt=\"Philipp Bodzenta, Director f\u00fcr Public Affairs von Coca-Cola \u00d6sterreich \u00a9 Martin Steiger\" width=\"200\" height=\"300\" srcset=\"https:\/\/martschin.com\/wp-content\/uploads\/2023\/11\/Philipp-Bodzenta-\u00a9-Martin-Steiger-200x300.jpg 200w, https:\/\/martschin.com\/wp-content\/uploads\/2023\/11\/Philipp-Bodzenta-\u00a9-Martin-Steiger-683x1024.jpg 683w, https:\/\/martschin.com\/wp-content\/uploads\/2023\/11\/Philipp-Bodzenta-\u00a9-Martin-Steiger-scaled.jpg 1707w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><figcaption id=\"caption-attachment-8056\" class=\"wp-caption-text\">Philipp Bodzenta, Director f\u00fcr Public Affairs von Coca-Cola \u00d6sterreich \u00a9 Martin Steiger<\/figcaption><\/figure>\n<h3>Bodzenta: \u201eEs braucht mehr Santas\u201c<\/h3>\n<p>Im letzten AmCham Talk des Jahres wurde auch noch der Wunsch nach Optimismus und Miteinander bekr\u00e4ftigt. Bodzentas Weihnachtswunsch: \u201eJeder kann im individuellen Umfeld die Rolle von Santa einnehmen und Freude schenken. Die schwierigen Zeiten lassen sich gemeinsam besser meistern.\u201c<\/p>\n<p>Rund 60 Mitglieder der Amerikanischen Handelskammer fanden sich zum Business Breakfast im Hilton Vienna Plaza ein. Vor dem Talk stellte AmCham Board-Mitglied Friedrich R\u00f6dler f\u00fcnf neue Mitglieder der AmCham Austria vor: Coface, Sany, Kimberly-Clark Professional, SMS Data Systems und die TU Wien.<\/p>\n<p>&#8212;<\/p>\n<p>Unter den G\u00e4sten und DiskutantInnen des AmCham Talks waren unter anderem (in alphabetischer Reihenfolge):<\/p>\n<p><strong>Martin Brodey <\/strong>(Dorda Rechtsanw\u00e4lte, Partner)<br \/>\n<strong>Michael Kaiser<\/strong> (TU Wien, Stiftungssekret\u00e4r)<br \/>\n<strong>Slobodan Keseljevic <\/strong>(SMS Data Systems, Business Development)<br \/>\n<strong>P\u00e8ter Kiss<\/strong> (P\u00e8ter Kiss, CEO)<br \/>\n<strong>Dagmar Koch <\/strong>(Coface, Country Manager Austria)<br \/>\n<strong>Peter K\u00f6ppl<\/strong> (Mastermind, Managing Partner)<br \/>\n<strong>Michaela Laussegger<\/strong> (Austrian Business Agency, Director)<br \/>\n<strong>Christian Maetz<\/strong> (AT&amp;T, Business Development \u2013 Internet of Things (IoT))<br \/>\n<strong>Susanne Reisinger-Anders<\/strong> (AmCham Austria, Generalsekret\u00e4rin)<br \/>\n<strong>Friedrich R\u00f6dler<\/strong> (Erste Group Bank AG, Vorsitzender des Aufsichtsrates)<br \/>\n<strong>Alexander Shopov<\/strong> (AIG Europe S.A, Head of Austria Branch)<br \/>\n<strong>Christian Wenka <\/strong>(Kimberly-Clark Professional, Key Account Manager)<\/p>\n<p>&#8212;<\/p>\n<p>Die <strong>American Chamber of Commerce in Austria (AmCham Austria)<\/strong> wurde 1960 gegr\u00fcndet und ist offizieller Vertreter der \u00f6sterreichisch-amerikanischen Gesch\u00e4ftswelt. Als gemeinn\u00fctzige Organisation ist AmCham Austria unabh\u00e4ngig und unpolitisch. AmCham Austria ist Teil des globalen AmCham-Netzwerks, das in mehr als 100 L\u00e4ndern vertreten ist und seinen Hauptsitz in Washington D.C. hat. AmCham Austria f\u00f6rdert den Ausbau und die St\u00e4rkung der Handelsbeziehungen zwischen \u00d6sterreich und den USA und spielt dabei eine doppelte Rolle. Erstens \u00fcbernimmt AmCham Austria die Rolle eines aktiven Lobbyisten f\u00fcr US-Unternehmen, die Niederlassungen in \u00d6sterreich gegr\u00fcndet haben und f\u00fcr \u00f6sterreichische Unternehmen, die Handelsbeziehungen und Interessen in den USA haben. Zweitens f\u00f6rdert AmCham neue Gesch\u00e4ftsbeziehungen amerikanischer Unternehmen in \u00d6sterreich und umgekehrt. Weitere Informationen unter: <a href=\"https:\/\/www.amcham.at\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.amcham.at\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Rahmen des AmCham Talks der Amerikanischen Handelskammer am 24. November sprach Philipp Bodzenta, Director f\u00fcr Public Affairs von Coca-Cola \u00d6sterreich, \u00fcber die Herausforderungen des st\u00e4ndigen Wandels f\u00fcr die weltweit bekannte Marke.<\/p>\n","protected":false},"author":4,"featured_media":8056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[830,1906,1908,19],"tags":[1763,1764,2030,1915,1887,2270,2257,2266,2267,429,592,1047,2283,1953,2258,1950,2171,75,78,79,81,702,737,1913,2284,792,797,1914],"class_list":["post-8055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-handel","category-kulinarik","category-nachhaltigkeit","category-wirtschaft","tag-amcham","tag-amcham-austria","tag-amcham-talk","tag-amerikanische-handelskammer","tag-amerikanische-handelskammer-in-oesterreich","tag-oesterreich","tag-coca-cola","tag-kommunikationsagentur","tag-kommunikationsberater","tag-kommunikationsberatung","tag-pr-agentur-event","tag-pr-agentur-handel","tag-pr-agentur-interessensvertretung","tag-pr-agentur-unternehmen","tag-pr-agentur-unternehmen-oesterreich","tag-pr-agentur-wirtschaft","tag-pr-agentur-wirtschaft-oesterreich","tag-pr-agentur","tag-presseaussendung","tag-presseinformation","tag-pressemitteilung","tag-strategische-kommunikationsberatung","tag-unternehmen","tag-unternehmen-pr","tag-verbandskommunikation","tag-wien","tag-wirtschaft","tag-wirtschaft-pr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AmCham Talk \u00fcber den Wandel von Coca-Cola - Martschin &amp; Partner | PR Agentur Wien<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martschin.com\/en\/amcham-talk-ueber-den-wandel-von-coca-cola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AmCham Talk \u00fcber den Wandel von Coca-Cola - Martschin &amp; Partner | PR Agentur Wien\" \/>\n<meta property=\"og:description\" content=\"Im Rahmen des AmCham Talks der Amerikanischen Handelskammer am 24. 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