{"id":6182,"date":"2021-09-23T10:45:34","date_gmt":"2021-09-23T08:45:34","guid":{"rendered":"https:\/\/www.martschin.com\/?p=6182"},"modified":"2021-09-23T10:33:01","modified_gmt":"2021-09-23T08:33:01","slug":"ghost-company-launcht-neue-rekord-kampagne","status":"publish","type":"post","link":"https:\/\/martschin.com\/en\/ghost-company-launcht-neue-rekord-kampagne\/","title":{"rendered":"ghost.company launcht neue Rekord-Kampagne"},"content":{"rendered":"

ghost.company launcht neue Rekord-Kampagne<\/h3>\n

TV-, Radio- und Printkampagne f\u00fcr Rekord-Fenster setzt auf \u00f6sterreichische Regionalit\u00e4t und Wir-Gef\u00fchl<\/h4>\n

Rekord-Fenster ist eine \u00f6sterreichische Firma, deren Fenster ausschlie\u00dflich in \u00d6sterreich gefertigt werden. Dieser besondere Aspekt ist Ausgangspunkt der neuen TV-, Radio- und Printkampagne. Die ghost.company, eine der f\u00fchrenden \u00f6sterreichischen Kreativ- und Digitalagenturen, stellt in ihrer neuen Kampagne diesen regionalen Gedanken in den Mittelpunkt und \u00fcbersetzt diesen kreativ f\u00fcr die jeweiligen Zielgruppen.<\/p>\n

\"Rekord-Fenster<\/a>
Rekord-Fenster Poster \u00a9 ghost.company<\/figcaption><\/figure>\n

Werbung mit starkem \u201eHier- und Wir-Gef\u00fchl\u201c<\/h4>\n

In ihrer Rekord-Kampagne setzt die ghost.company als konsequente Strategie den Fokus auf Regionalit\u00e4t und emotionales Heimat-Feeling. Der Claim \u201eDas Fenster von hier. Wie wir.\u201c schafft eine hohe Produktidentifikation und erlaubt einen medien\u00fcbergreifenden, starken Auftritt. Achim Friedrich, Creative Director der ghost.company, ist begeistert: \u201eEin tolles Projekt. Von der gemeinsamen Markenstrategie-Entwicklung mit Rekord bis zur Umsetzung.\u201c<\/p>\n

\"Pressebild,<\/a>
Achim Friedrich \u00a9 ghost.company<\/figcaption><\/figure>\n

Zur Kampagne z\u00e4hlt unter anderem ein TV-Spot mit viel \u201eHier- und Wir-Gef\u00fchl\u201c, welcher vor allem auf Storytelling setzt. Im H\u00f6rfunk entstehen durch emotional erz\u00e4hlte Spots sofort starke, heimatlich gepr\u00e4gte Bilder in den K\u00f6pfen der Zielgruppe.<\/p>\n

Plakative und imagetr\u00e4chtige Print-Anzeigen runden die Kampagne \u201eabove the line\u201c ab und sorgen in (\u00fcber)regionalen Medien und als Online-Sujets f\u00fcr einen starken Impact. Selbst die Stra\u00dfen sind Teil des Omni-Channel-Konzeptes mit der auff\u00e4lligen Kampagnen-Beklebung der Rekord-Vans.<\/p>\n

Weitere Informationen unter www.ghostcompany.at<\/a>.<\/p>\n

—<\/p>\n

Die ghost.company<\/strong> ist eine Top-5-Werbeagentur in \u00d6sterreich, die sich mit Standorten in Perchtoldsdorf bei Wien, M\u00fcnchen und Z\u00fcrich auf Full-Service-Kommunikation in der DACH-Region spezialisiert hat. Das Unternehmen kreiert integrierte Werbekampagnen und verbindet die Bereiche klassische Werbung, Online und Dialogmarketing mit langj\u00e4hriger Erfahrung. Die Agentur erzielt in Rankings regelm\u00e4\u00dfig Spitzenpositionen. F\u00fcr die konsequente Erfolgsorientierung in ihrer strategischen Planung und konzeptionellen Kreativit\u00e4t wurden die Arbeiten der ghost.company vielfach ausgezeichnet. Als innovative Werbeagentur mit einer starken digitalen Unit betritt das Unternehmen gerne Neuland. Es gestaltet plattform\u00fcbergreifende Inbound-Kampagnen, produziert Animationsfilme und realisiert klickstarke Suchmaschinen- und Social-Media-Kampagnen. Eine Spezial-Unit des Unternehmens ist die convention.group \u2013 ein erfahrener Fullservice-Event- und Kongressveranstalter, der sich vor allem im Gesundheitsbereich bereits langj\u00e4hrig erfolgreich etabliert hat.
\nWeitere Informationen unter www.ghostcompany.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Die Perchtoldsdorfer Digital- und Werbeagentur ghost.company launcht eine neue Kampagne f\u00fcr Rekord-Fenster, die auf \u00f6sterreichische Regionalit\u00e4t und viel Wir-Gef\u00fchl setzt.<\/p>\n","protected":false},"author":4,"featured_media":6186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[1902,1697,428,1726,78,79,81,788],"class_list":["post-6182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","tag-achim-friedrich","tag-ghost-company","tag-kommunikation","tag-marketing","tag-presseaussendung","tag-presseinformation","tag-pressemitteilung","tag-werbung"],"yoast_head":"\nghost.company launcht neue Rekord-Kampagne - Martschin & Partner | PR Agentur Wien<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/martschin.com\/en\/ghost-company-launcht-neue-rekord-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ghost.company launcht neue Rekord-Kampagne - 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