{"id":10627,"date":"2025-10-08T12:48:00","date_gmt":"2025-10-08T10:48:00","guid":{"rendered":"https:\/\/martschin.com\/?p=10136"},"modified":"2026-04-07T12:02:58","modified_gmt":"2026-04-07T10:02:58","slug":"vertrauen-als-waehrung-healthcare-kommunikation-im-digitalen-wandel","status":"publish","type":"post","link":"https:\/\/martschin.com\/en\/vertrauen-als-waehrung-healthcare-kommunikation-im-digitalen-wandel\/","title":{"rendered":"Vertrauen als W\u00e4hrung: Healthcare-Kommunikation im digitalen Wandel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10627\" class=\"elementor elementor-10627\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126f6896 e-flex e-con-boxed sc_layouts_column_icons_position_left e-con e-parent\" data-id=\"126f6896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-317c2c60 sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"317c2c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Die Digitalisierung ver\u00e4ndert grundlegend, wie Gesundheitsinformationen verbreitet und wahrgenommen werden. K\u00fcnstliche Intelligenz entscheidet zunehmend mit, welche medizinischen Themen Sichtbarkeit erhalten und welche Botschaften \u00c4rzte, Patienten und Entscheidungstr\u00e4ger erreichen. Gerade deshalb gewinnt authentische, vertrauensw\u00fcrdige Kommunikation im Gesundheitssektor an Bedeutung.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Als spezialisierte\u00a0Healthcare-Kommunikationsagentur mit \u00fcber 25 Jahren Branchenerfahrung verbindet\u00a0Martschin\u00a0&amp; Partner strategisches Know-how mit etablierten Beziehungen zu allen relevanten Stakeholdern im \u00f6sterreichischen Gesundheitswesen. W\u00e4hrend KI-Tools Texte generieren und Datenanalysen durchf\u00fchren k\u00f6nnen, ben\u00f6tigt professionelle Gesundheitskommunikation mehr: ethische Urteilskraft, wissenschaftliche Pr\u00e4zision und das Verst\u00e4ndnis komplexer medizinischer Zusammenh\u00e4nge.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><h3>Erfolgreiche Projekte f\u00fcr vielf\u00e4ltige\u00a0Healthcare-Akteure<\/h3><p><span data-contrast=\"auto\">Das Leistungsspektrum umfasst die strategische Begleitung von Pharmaunternehmen, medizinischen Fachgesellschaften, Patientenorganisationen und Gesundheitsdienstleistern. Zu den erfolgreich realisierten Projekten z\u00e4hlen die Kommunikation bei der Markteinf\u00fchrung neuartiger Gentherapien f\u00fcr seltene Erkrankungen, die Interessenvertretung \u00e4rztlicher Organisationen gegen\u00fcber Politik und Kostentr\u00e4gern sowie reichweitenstarke Pr\u00e4ventionskampagnen zu relevanten Gesundheitsthemen.\u00a0<\/span><\/p><h3>Wenn es darauf ankommt: Krisenkommunikation mit Augenma\u00df<\/h3><p><span data-contrast=\"auto\">Besonders in kritischen Situationen zeigt sich der Wert professioneller PR-Arbeit. Jakob\u00a0Lajta, Senior Berater f\u00fcr Gesundheit: \u201eAlgorithmen k\u00f6nnen weder Vertrauen aufbauen noch ethische Verantwortung \u00fcbernehmen. Bei sensiblen medizinischen Themen und Patientenschicksalen braucht es Kommunikationsprofis, die schnell, transparent und mit der n\u00f6tigen Sorgfalt handeln&#8221;.<\/span><\/p><figure id=\"attachment_5243\" aria-describedby=\"caption-attachment-5243\" style=\"width: 401px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/martschin.com\/wp-content\/uploads\/2020\/04\/MP-201626634.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-5243\" src=\"https:\/\/martschin.com\/wp-content\/uploads\/2020\/04\/MP-201626634-300x200.jpg\" alt=\"Berater-Team Martschin &amp; Partner PR Senior Consultant MMag. Jakob Lajta, MAS \u00a9 Horst Dockal\" width=\"401\" height=\"267\" \/><\/a><figcaption id=\"caption-attachment-5243\" class=\"wp-caption-text\">MMag. Jakob Lajta, MAS \u00a9 Horst Dockal<\/figcaption><\/figure><p><span data-contrast=\"auto\">Die Kombination aus Stakeholder-Management, strategischer Medienarbeit und digitalem Verst\u00e4ndnis macht\u00a0Martschin\u00a0&amp; Partner zum verl\u00e4sslichen Partner f\u00fcr alle, die im Gesundheitssektor auf qualit\u00e4tsvolle Kommunikation setzen.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Digitalisierung ver\u00e4ndert, wie Gesundheitsinformationen verbreitet werden und die K\u00fcnstliche Intelligenz entscheidet mit, welche medizinischen Themen Sichtbarkeit erhalten, weshalb vertrauensw\u00fcrdige Kommunikation an Bedeutung gewinnt .<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8,2720],"tags":[2649,366,2650,2651,2652,2266,2267,429,2653,65,74,594,602,75,702],"class_list":["post-10627","post","type-post","status-publish","format-standard","hentry","category-dienstleistungen","category-gesundheit","category-news","tag-digitaler-wandel","tag-hannes-martschin","tag-healthcare-kommunikation","tag-healthcare-kommunikationsagentur","tag-jakob-lajta","tag-kommunikationsagentur","tag-kommunikationsberater","tag-kommunikationsberatung","tag-krisenkommunikation","tag-martschin-partner","tag-pr","tag-pr-agentur-gesundheit","tag-pr-agentur-wien","tag-pr-agentur","tag-strategische-kommunikationsberatung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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